Wednesday, October 24, 8:00 am  - 8:45 am

ASUG Welcome & Insights from the Community

Curious about the challenges your peers are facing? Interested in learning how they're preparing for the future?

Join ASUG's Chief Executive Officer, Geoff Scott, as he shares key insights we've gathered from your EIM community, followed by our Premier Sponsor, BackOffice Associates, as they further touch on these topics!


Geoff Scott, CEO, ASUG

Geoff Scott is the CEO for Americas' SAP Users' Group, the world's largest community of SAP professionals. He has more than two decades of experience as a chief information officer and senior IT leader.

Prior to his selection as CEO of ASUG, Geoff served as CIO for TOMS Shoes. In this role, he held responsibility for global technology strategy, execution, and operations. This included leading the implementation of SAP for TOMS in September of 2012 with a team of more than 100 people.

He holds a bachelor's degree in accounting, as well as an MBA from Michigan State University.

Wednesday, October 24, 8:45 am  - 9:15 am

Data Transformation To Fuel the Intelligent Enterprise

The connected enterprise runs on data. As the speed, sources, and uses of this data increase, so too do the opportunities for data to have a transformational impact on the business. For this opportunity to turn into value, the data that supports the Intelligent Enterprise needs to be trusted by both people and machines. It needs to be trusted today, and assured for the future.

Rex Ahlstrom, Chief Strategy and Technology Officer at BackOffice Associates will present on how better data makes a better business.


Rex Ahlstrom, Chief Strategy Officer, BackOffice Associates

Rex Ahlstrom, Chief Strategy Officer at BackOffice Associates, has over 28 years of technology industry leadership experience. He specializes in enterprise software within the data integration and information management space.

Responsible for BackOffice Associates’ current product strategy, marketing and technology in addition to analyst engagement and partnership development, he previously served as CEO of two software start-ups and held major leadership roles at multiple Fortune 500 organizations, including SAP.

Ahlstrom earned a Master of Science in Electrical Engineering from Johns Hopkins University and a Bachelor of Science in Electrical Engineering degree from Drexel University. He is an experienced global lecturer, regularly addressing investors, business professionals and large customer communities.

Wednesday, October 24, 4:00 pm  - 5:00 pm

SAP Indirect Access Announcement Overview and ASUG Perspectives

As an EIM professional you and your teams are responsible for the management and integration of data assets across a wide variety of SAP and non-SAP solutions.

Over the past 2 years SAP has made a number of announcements regarding Indirect Access and appropriate Use. These announcements have included clarification on what constitutes Indirect Access, new licensing models, and policy changes to both sales and audit practices.

In this session we will provide an overview of Indirect Access, Indirect Static Read, New SAP Licensing Models, Sales and Audit Policy changes, and ASUG’s overall perspective on SAP’s announcements and direction. 


Ron Gilson, VP and CIO, Johnsonville Sausage LLC

Ron Gilson is Vice President and CIO of Johnsonville, LLC where he is a member of the senior executive team. In his current role he has global responsibility for Information Technology. Ron joined Johnsonville as a programmer/analyst in 1991, became coach of the Enterprise Applications Team in 1994 and CIO in 1998.

From 2004 – 2009 Ron was the program manager for the deployment of SAP at Johnsonville. In 2013 he took on responsibility for the implementation of a company-wide Lean/CI program. As the corporate sponsor of the Lean initiative he was tasked with building out the CI team and creating and executing the overall CI vision and strategy. In 2016 he initiated the development and deployment of an Integrated Business Planning process at Johnsonville.

He received his Bachelors and Masters degrees in Business Administration from the University of Wisconsin – Oshkosh.

Thursday, October 25, 8:30 am  - 9:30 am

SAP Data Hub Overview

Learn SAP Data Hub’s use cases, features & architecture. Data Hub is a data-sharing & orchestration solution, allowing companies to increase & expand data flow across diverse landscapes. Data Hub provides access & governance; creates spanning data flows; delivers results with current processing.


​Lofan Leung, Product Management – Big Data, EIM and SAP Data Hub, SAP

Lofan Leung is a Senior Product Manager for SAPs Big Data Portfolio. She is responsible for product management activities within the SAP Big Data and Enterprise Information Management group. Lofan joined SAP in 2005 and has worked on various SAP technologies includes SAP Data Services, SAP Data Quality Management microservices, SAP Information Steward, SAP Agile Data Preparation, and most recently SAP Data Hub.

Lofan holds a master degree in Computer Science and is a veteran of Data Integration and Data Quality. She is a influencer, a frequent speaker at TechEd & ASUG conferences, mom, and technologist. 

Prasanthi Thatavarthy, Development Manager, SAP

I am the Head of Development for the Wisconsin office of SAP. Our development teams work on various SAP products, most prominent are SAP Data Hub, SAP HANA Smart Data Integration/Data Quality, SAP Data Services. I have been in the software industry for 15+ years and worked in India, Japan and the US in my role as developer. My absolute passion is to develop beautiful applications that provide a seamless easy-to-use experience.