Tuesday, October 29, 8:45 am  - 9:00 am

Insights from ASUG

Join ASUG as we share key insights we've gathered from your Enterprise Information Management Community.


Geoff Scott, CEO, ASUG

Geoff Scott is the CEO of ASUG, the world's largest network of SAP professionals. He has more than two decades of experience as a CIO and senior IT leader.

Prior to his selection as CEO of ASUG, Geoff served as CIO for TOMS Shoes. In this role, he held responsibility for global technology strategy, execution, and operations. This included leading the implementation of SAP for TOMS in September of 2012 with a team of more than 100 people.

Geoff has served on a number of philanthropic boards and was the founding member of the Denver CIO Executive Council. He holds a bachelor's degree in accounting as well as an MBA from Michigan State University.

Connect with Geoff on Twitter @gscott16.

Tuesday, October 29, 9:00 am  - 9:45 am

Getting More Without Working Harder with Syniti, Formerly BackOffice Associates

Join our Premier Sponsor, Syniti, as they further touch on these topics during their presentation: Getting More Without Working Harder.

Business transformation is hard work and filled with learning moments. Unfortunately, most of that learning and knowledge isn’t captured and shared. So, teams across your organization must spend a lot of time relearning. You deserve more without working harder. Explore with Syniti, a leader in enterprise data management, how your organization can use AI and machine learning to automatically capture your continuous learning to accelerate data projects and fast track business outcomes.

The newly released cloud edition of SAP Advanced Data Migration by Syniti is an industry-first cloud transformation solution that efficiently orchestrates the process of data migrations to SAP HANA, SAP S/4HANA, SAP SuccessFactors, and other cloud deployments. The solution embeds machine learning, natural language processing, process automation, and AI to capture knowledge and proactively guide users through their data journeys.


Louis Richardson, Chief Storyteller, Syniti

Louis serves as chief storyteller for Syniti. Technology can be complex, people are complex, and the intersection of the two can be overwhelming. Louis lives at this intersection where he leverages the power of well-crafted and often very simple stories and analogies to assist business leaders in understanding challenges and imagining solutions. Louis has been honored to share his insights in hundreds of conferences in 20-plus countries. He’s passionate about the need to respect and revive the creative spirit in individuals and organizations, fueling his desire to share stories with audiences of all sizes. www.creativitycrisis.com

Tuesday, October 29, 3:15 pm  - 4:15 pm

A.O. Smith's Data Quality and Master Data Strategy to Prepare for the Move to SAP S/4HANA

A. O. Smith Corporation is in the planning stage of moving toward SAP S/4HANA applications from SAP ERP Central Component. The critical success factor for this move is to cleanse all the existing master data domains. The company is currently deploying a solution for creation and maintenance outside of SAP and established a set of data quality rules to govern the data. Join this session to hear Michael Dees, Data Services and Governance Manager, discuss A.O. Smith's data strategy used during the ECC migration and lessons learned before tackling the move toward SAP S/4HANA, Hear how the company established an automated process to clean the vendors, customers, and materials master data.


Michael Dees, Data Services and Governance Manager, A.O. Smith

Michael Dees is the Data Services & Governance Manager at A. O. Smith. His role is leading the data management efforts for A. O. Smith as they move from legacy ERP systems to SAP ECC. He is currently working on implementing data management through a mixture of workflow constraints and routing data through data quality and business rules. Part of this initiative is moving creating and maintenance of master data from SAP to a more controlled environment in preparation for the future move to SAP S/4HANA and supporting an overall data governance structure. He has been with A. O. Smith for 27 years and supported 3 system migrations with the last two managing the data migration efforts.

Wednesday, October 30, 8:45 am  - 9:45 am

The Future of EIM is Intelligent Information Management

Data management and governance leaders are positioned to deliver immense transformational value to the enterprise. When we look at the typical business challenges in a digital economy, most require very effective management and use of data—from the ability to analyze customer sentiment, to sharing data among business networks, to leveraging information from sensors for manufacturing.

The digital era is evolving into the intelligent era, where technologies such as artificial intelligence (AI) and machine learning, the Internet of Things (IoT), and advanced analytics become more mainstream to foster true innovation and competitive differentiation. This is in conjunction with new, higher-volume data types and sources such as cloud data storage and solutions, data streams, video, and speech.

Together, these forces are increasing the complexity of data management and governance, and businesses must adapt or risk getting left behind. During this session, SAP's Michael Eacrett, Global Vice President of Product Management, will discuss the future of enterprise information management (EIM) solutions that can support the stronger, more intelligent data management and governance needs, and how they will drive the business outcomes needed for you to succeed in a data-driven world.


Michael Eacrett, Global Vice President of Product Management, SAP

Michael Eacrett is a Global Vice President of Product Management with SAP, leading SAP's cloud and on-premise EIM products covering Data Integration, Data Quality, Data Governance, Data Orchestration, and Data Management. Michael has over 25 years of industry experience in product management, strategic consulting, and customer implementation experience in both America and Europe. He has led the SAP HANA Product Management team for SAP HANA for 6 years and was a member of the SAP NetWeaver Product Management team.